ENDLESS BLUE
An exploration into designing
across multiple devices and
brand representation.
Website
UI/UX
After Effects
With the growing importance of digital presence, small brands and creators often don’t have the immediate means of branching into all corners of the internet.
Develop a flexible and personalized UI design that adjusts to the specific needs of web, mobile, and tablet users to better reach and promote the product to wider audiences.
The initial wireframes were cluttered with too much noise.
Eventually, the process of spacing out information and focusing on less details allowed for better flow and breahtability of the content.
Experimentation with themes and visual elements to reflect the product and to put emphasis on its tone. This layout leans very far into the game’s own UI and content to blend between the game and the real world.
The initial concept has a hard time retaining the same charm and consistency once adapted for other devices. The content becomes more distracting than exciting.